Japanese Taxis Are Using Facial Recognition to Target Ads to Riders



Japanese ecommerce firm DeNA has equipped taxis with a facial recognition system that selects ads based on passenger gender and age.

First Impressions If you took a cab in Japan this year, you may have come face-to-face with a tablet that scanned your face in order to learn your gender, age, and other characteristics — and used that data to target you with relevant advertisements. The facial recognition system made the rounds on Twitter on Saturday after Google privacy […]

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